The ask: Acquire users to fill out brackets via the Yahoo Fantasy app.

Solve: An integrated campaign that drives awareness and usage of the product.

Overview: Tourney brackets are for everyone. Whether you are an expert fan proving your smarts, or a novice that likes beings in the competitive mix, there are some common methods used to fill out your bracket. Maybe you’re a stats and numbers guy who uses your head, or possibly someone who follows their heart, loyal to your alma mater, or perhaps you just trust going with that gut feeling.